Quick Take
Durable now helps your site get found, not just built. The new Discoverability toolkit tracks visibility across Google and AI platforms like ChatGPT, guides directory listings, and manages review requests.
Tool Profiles and Official Sites
Local services, solo operators, and fast first launches
Durable AI Website Builder
A fast business-site generator built for service owners who want a working website, basic brand assets, and a simple operating toolkit in minutes.
Related Comparisons
Fast Launch Comparison
Durable vs Hocoos
A comparison for business owners who want the fastest path from no website to a live business site and are choosing between Durable and Hocoos.
Related Guides
Roundup
Best AI Website Builders
A practical shortlist of AI website builders for service businesses, solo operators, agencies, and founders who want to launch without choosing the wrong platform.
Use Case
AI Website Builder for Small Business
A buyer-focused guide for small business owners who need an AI website builder that launches quickly, stays easy to manage, and avoids expensive rebuild work later.
Key Takeaways
- Tracks visibility across Google, ChatGPT, Gemini, Claude, Perplexity, and Grok
- Identifies industry-specific directories and automates listing management
- Free tier available; full features included in $22/month Launch plan
What Discoverability Does
Durable's new toolkit combines traditional SEO with Generative Engine Optimization (GEO), helping businesses appear in both Google results and AI-powered search tools. A Visibility Score summarizes your standing, while guided actions help improve it over time.
The feature surfaces which directories matter for your industry, shows when your business appears in AI recommendations versus competitors, and streamlines Google Business review requests. Always-on AI agents scan for new listing opportunities and flag gaps.
Pricing and Availability
Discoverability is free to try without a credit card for basic tracking and listing management. Full features, including unlimited review requests and complete competitor analysis, are included in Durable's paid plans starting at $22/month (Launch) and $85/month (Growth).
Why It Matters for Buyers
For small business owners comparing AI website builders, built-in visibility tools reduce the need for separate SEO software or agency spend. Durable positions this as a differentiator: your site comes with ongoing optimization, not just a one-time build.
Frequently Asked Questions
What is GEO and how does it differ from SEO?
SEO targets Google and traditional search engines. GEO (Generative Engine Optimization) targets AI platforms like ChatGPT, Gemini, Claude, and Perplexity. Both affect how customers find your business, but AI tools pull from a broader set of signals including directory listings and review profiles.
Is Discoverability included in Durable's base plans?
Yes. Discoverability is available to all Durable users on Launch ($22/month) and Growth ($85/month) plans at no extra cost. A free tier lets you start tracking visibility and get listed before committing to a paid plan.