Quick Take
Durable has evolved from a simple AI site generator into a full business platform, now including tools to help businesses get discovered in AI chat apps like ChatGPT and Claude.
Tool Profiles and Official Sites
Local services, solo operators, and fast first launches
Durable AI Website Builder
A fast business-site generator built for service owners who want a working website, basic brand assets, and a simple operating toolkit in minutes.
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Key Takeaways
- AI generates complete websites in under 30 seconds with custom images and copy
- New Discoverability feature targets both traditional SEO and AI search (GEO)
- Free tier includes hosting, CRM, AI tools, and SEO/GEO features
What's New in This Relaunch
The website builder now generates entire sites—pages, layouts, copy, and business-specific images—in under 30 seconds. No templates required. The editor maintains design consistency automatically when you add new pages or change fonts and colors.
Beyond websites, Durable now offers Discoverability tools that target both traditional search engines and AI chat platforms like ChatGPT, Gemini, Claude, and Perplexity. This positions Durable as one of the first website builders to address generative engine optimization (GEO).
Pricing and Feature Tiers
The free tier includes a durable.site subdomain, hosting, CRM, AI Studio, AI Business Partner, and basic SEO/GEO tools. This gives users a functional foundation without requiring a credit card.
Paid users unlock custom domain connection, embedded Stripe-powered invoicing and payments, and advanced features like AI rank tracking across five platforms, automated listing health checks, and NAP consistency monitoring.
Additional Tools for Business Operations
Studio generates marketing visuals—logos, social posts, posters—by routing requests to appropriate AI models. AI Partner serves as a business assistant that can access your contacts, invoices, and data to answer questions and run research tasks.
Payments are handled through Stripe without requiring a separate account, keeping transactions on your branded site rather than redirecting customers.
Frequently Asked Questions
What makes Durable different from other AI website builders?
Durable now includes GEO (Generative Engine Optimization) tools to help businesses appear in AI chat app recommendations, plus integrated payments, CRM, and an AI business assistant—all in one platform.
Can I use Durable for free?
Yes. The free tier includes a website with hosting, CRM, AI Studio, AI Business Partner, and basic SEO/GEO tools. You only need to upgrade for custom domains, invoicing, and advanced rank tracking.